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Recruitment Ads For Joining The British Military Fail To Attract New Recruits

Posted by News Collection about U.S.A on Tuesday, 27 January 2015



Daily Mail: Armed forces failing to attract recruits despite MoD spending £30MILLION on TV adverts as it is revealed one in three top brass face the chop

* £14.5million spent on Royal Navy ads, £6million on Army, £8million on RAF
* But the Army only recruited 6,000 in 2014 - falling short of its 10,000 target
* Plans by General Sir Nicholas Carter will now cut top brass by up to a third
* Will mean many of the army's 500 colonels and 200 brigadiers will be axed
* 'Revolution' is an effort to raise professionalism and reduce bureaucracy

WNU Editor: Someone should tell the MoD that you need more than just a flashy ad to gain recruits.

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